Reading has never been a favorite subject of my 4th grader. He's always had some struggles with it - he is just wired (as many boys are!) to build and construct, using math skills much more happily than reading skills.
I talked about before here about reading motivation, and in the last few weeks, a new idea has worked well. I made several bookmarks, using scrapbooking paper (the thicker cardstock type), cutting them about 1.5 inches by 7 inches. On the back, I write out how many pages he should read each day. This helps so that we don't forget reading and skip a day, as well as motivates him by showing how quickly a book can be finished. With each new book started, I add a few more pages to be read each day. So far, it's worked like a charm!
When he completes each book, I have him fill out a book review or story map worksheet, and it gets added to his notebook. Even my high school daughter fills out the worksheets - it keeps track of the many books she's read, providing a record for when I write our monthly school reviews. If you haven't checked out the website yet, Super Teacher Worksheets is among the best I've found. There's a large variety of topics, and they print clean without advertisement and wasted paper. We're using the mad minutes math sheets right now too, among others. Happy Reading!